24 Aug 4 Ways to Grow Your Business During COVID-19
If there’s one personality trait needed to be successful in business, it’s resilience. This held true before the coronavirus pandemic, but now resilience is more important than ever. Business owners need to be able to pivot; to let go of what’s no longer working and embrace new ways of doing things. Although none of us planned on grappling with the fallout of a global pandemic in 2020, COVID-19 is also opening the door to innovation and giving small businesses the time needed to examine their core offerings and internal processes so they can emerge from this crisis stronger than before. With this in mind, here are our expert tips on how to grow your business during the coronavirus pandemic.
1. Invest in Marketing
Think of marketing as a means of staying in contact with your customers (or potential customers) even if they’re not in a place to purchase goods or services. Now is the perfect time to update your website, elevate your email campaigns, and implement a serious search engine optimization strategy. Each of these will help you reach your audience in the short-term and set your business up for long-term success.
Consider investing in marketing consulting services to ensure that you don’t have any missteps in your marketing efforts. It’s important to strike the right tone in your marketing—the world has changed and your marketing should too.
2. Reevaluate Your Products and Services
Take a good, hard look at what you’re offering customers or clients. What’s working? What isn’t? What new opportunities have opened up for your business in light of the pandemic? Restaurants have pivoted to selling groceries; retailers have shifted more of their business online. Think of what your audience needs right now and how you can meet those needs.
If you’ve never surveyed your audience to see what they think of your business and how you might improve, now is a great time to do that. You don’t even have to make it formal—you can simply ask for feedback on the social media platform where you get the most engagement. Small business owners often get so tied up in their own perspectives about their business that they forget to take a step back and see things from the eyes of their customers.
3. Build a Better Workforce
No, we don’t mean hiring new people—we mean investing in more training, fostering connections with employees who are working remotely, and providing your employees with opportunities to grow and thrive in your business. When employees feel valued, they’re more invested in the success of your business—they care about your success when it’s clear that you care about theirs. When your workforce feels disconnected and demoralized, it makes it harder for you to meet the needs of your clients and customers.
4. Partner With Other Businesses
Find opportunities for synergy between your company and other like-minded businesses. This allows you to offer more comprehensive or complementary services to your audience and it also helps build your business through referrals.
One example we’ve seen recently is small food producers partnering to offer delivery services and artisanal food box subscriptions to customers. Many small businesses are struggling during the current economic crisis, but by working together, they can increase their reach and find innovative approaches to increasing sales.
Grow Your Business With Expert Marketing from Spencer Lewis
Spencer Lewis Marketing Group provides comprehensive marketing services and strategy. To learn more about how we can help your business grow and thrive, contact us at 909-945-5247. Not ready to contact? View our portfolio to see how we’ve helped other businesses grow their organization.