Many small businesses take a haphazard approach to advertising, which is understandable—whether you’re a solopreneur or simply have a small team, it can be difficult dividing your time between your core product or services and marketing them to potential customers. If you need a more deliberate, focused advertising strategy, here...
If you can’t remember when you last worked on your marketing strategy, it might just be time to give it a refresh. Updating your marketing strategy should be a task you tackle regularly because the business landscape changes constantly. How can you ensure that you’re meeting your customers where they’re...
Tumultuous times often upend the design world, so expect some big changes in 2021. Art Deco extravagance flourished in the wake of the 1918 flu pandemic and World War I, with people eager to forget their troubles and immerse themselves in bold, modern design. This impulse to move forward or...
Good graphic design is an investment worth making. Before a potential client or customer reads the words on your website, they take notice of the design. In a split second, your logo and other graphic elements send a message about your business. You may be the best at what you...
If there’s one personality trait needed to be successful in business, it’s resilience. This held true before the coronavirus pandemic, but now resilience is more important than ever. Business owners need to be able to pivot; to let go of what’s no longer working and embrace new ways of doing...
“I would like to take a minute and thank all of the wonderful clients we have had, and have, over the last 20 years. We are grateful and happy to have served so many clients over the years.We have also been fortunate enough to keep many of our clients for...
We have wrapped up the 2017 Comprehensive Annual Financial Report for the Orange County Employees Retirement System. This year’s puzzle theme, showcasing some of the “Pieces of Public Health Services" in the OC, is the beginning of a multi-year campaign. We will be highlighting other county services throughout the next...
This past year has been a good one for Spencer Lewis Marketing Group. It’s been one of our best years to date and it showed in our results at the AAF awards ceremony that was held on March 9th. We submitted 8 pieces of work to be judged by industry...
The Team at Spencer Lewis Marketing Group wrapped up the 2017 Comprehensive Annual Financial Report for the San Bernardino County Employees’ Retirement Association. The 2017 theme, secondary to the financials, was about some of the local players of America’s favorite past time that have made it to the big league....
The team at Spencer Lewis Marketing Group has completed the design of the 2016 Comprehensive Annual Financial Report for Orange County Employees Retirement System. The year’s theme pertained to events and festivals held around Orange County. Should you find yourself visiting the Orange County area, you may like to explore the...